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Pocono is the next stop for the Cup and Xfinity Series for the Axalta presents the Pocono 400 and the Pocono Green 250. About 1,526.8 miles away, the Truck Series joins the IndyCar Series and Stadium Super Trucks at Texas Motor Speedway with the winstaronlinegaming.com 400.
Since its first race in 2016, the Pocono Xfinity race has never had a title sponsor, so they won't be covered in this edition.
Cup: Axalta presents the Pocono 400
I suppose Axalta doesn't need much of an introduction for NASCAR fans, especially those who know it as DuPont Performance Coatings. For the sake of this series, let's go as far back as possible, when DuPont first joined the sport.
DuPont's involvement in NASCAR did not start with Jeff Gordon, but with Ricky Craven's #99 in the Busch Series in 1992. Running the full season with DuPont sponsorship, he finished 14th in points. When Craven started his own team in 1994, the #2 was also adorned with DuPont livery. In five seasons together, Craven/DuPont won twice (both in 1994).
At the end of the 1992 season, DuPont decided to sponsor a Winston Cup Series car: the #24 Hendrick Motorsports Chevrolet, driven by a young, mustachioed California kid by the name of Jeff Gordon). The youngster and DuPont's Cup debut did not go as planned, crashing on lap 164 and finishing 31st.
Gordon and DuPont moved up to the Cup Series full-time in 1993, where he earned Rookie of the Year honors before winning his first Cup races in 1994. The rest is history.
For much of the 1990s and early 2000s, Gordon's rainbow #24 featured DuPont as a primary sponsor, with occasional one-offs sharing the hood with the navy blue oval like NASCAR Racers, the silver NASCAR 2000 car, and the (in)famous T-Rex.
Besides Gordon, DuPont also sponsored other drivers in the lower series during the 1990s. In 1995, the newly-formed SuperTruck Series also featured a rainbow #24 car sponsored by DuPont.... driven by Scott Lagasse. Gordon's teammate Terry Labonte also drove a DuPont truck – the #5 – part-time that year. Over the next four years, DuPont made sporadic appearances on trucks: Lonnie Cox's #36 featured DuPont Thompson PBE sponsorship, while Bill Sedgwick and Austin Cameron had DuPont Stainmaster Carpet in 1998 and 1999, respectively. In 1999, Gordon and crew chief Ray Evernham's Busch Series team – Gordon/Evernham Motorsports – fielded the #24 Pepsi car for Ricky Hendrick, though Hendrick also drove a DuPont car on two occasions.
In 2001, Gordon announced he would be dropping the 51-time race-winning Rainbow Warrior and speculation arose regarding what its replacement would be. As every fan would know, in came the flames.
"I feel like the team has really worked hard and come together this year," Gordon stated. "That should put us in a real good position and I think the new paint scheme will be a great way to re-ignite this team going into next year."
"NASCAR has been a tremendous showcase for our paint finishes and this new paint scheme utilizes our latest undercoat and most productive clearcoat, and features brilliant, exciting colors," DuPont Performance Coatings president Lou Savelli added. "We think it will generate even more recognition of the DuPont name among NASCAR fans throughout the world."
Gordon would drive the blue-and-red flames car to Victory Lane 29 times, including his fourth and final championship in its debut season in 2001. Other DuPont variations began to appear on the #24 starting in 2002, such as the DuPont 200 Years car at the 2002 Daytona 500, DuPont Hot Hues at the 2006 Fontana/Indianapolis races, and Cromax Pro at the 2007 Fontana race. DuPont also served as associate sponsors for races like the Pepsi 400, appearing on the side panel as Pepsi adorned the hood; Nicorette and National Guard have also done the same.
At the turn of the decade, Gordon replaced the blue on the DuPont car with black. He won once in the new car at Pocono in 2011. During the year, DuPont's role as Gordon's sponsor decreased as he picked up AARP/Drive to End Hunger for more races; DuPont would serve as a primary sponsor for just 13 races each in 2011 and 2012. In 2012, Gordon and DuPont celebrated their 20-year anniversary with a Sam Bass-designed black-and-red car, followed by a silver scheme for the season-ending race at Homestead, one that would be driven to victory.
After the 2012 season, DuPont Performance Coatings was sold to The Carlyle Group, who rebranded the company as Axalta Coating Systems. The "new" company quickly formed a relationship with Rick Hendrick, becoming the exclusive paint for Hendrick Automotive Group.
With a new name came a slightly different paint scheme for Gordon. Axalta brands Cromax Pro and Imron Elite appeared on track before the main Axalta scheme, doing so at Texas, Talladega, and Darlington before the primary car made its debut at the June Pocono race, where Gordon finished 13th. Another Axalta paint, Standox, sponsored Gordon at the August Michigan race that year. In 2014, Gordon finally broke through to win his first race in an Axalta car at the spring Kansas event, and backed it up with two more wins in the same car at Indy and Michigan.
2015 marked Gordon's final season of full-time NASCAR racing. Axalta sponsored Gordon's car nine times during the year and even brought back the Rainbow Warrior for the Bristol night race. Although he was unable to win a race with Axalta sponsorship that year, a Chase win at Martinsville placed him in championship contention at Homestead, where Axalta unveiled a silver flames paint scheme; after finishing sixth, he ended the points battle with a third-place finish.
With Gordon's retirement, he remained close with Axalta, becoming its global business advisor and a spokesman. Axalta also opened a Customer Experience Center in 2016, located near the Hendrick Motorsports facility.
"I think this is a tremendous tribute to NASCAR and the race teams to have a sponsor as big as Axalta that is willing to put a center like this in the middle of your complex," Hendrick commented. "It says a lot about the way they use the sport and the success they’ve had on and off the track."
Axalta moved to Dale Earnhardt Jr.'s #88 car for the 2016 season. Earnhardt drove the car in five races before stepping aside due to concussion problems. Gordon and Alex Bowman served as Earnhardt's substitutes, both running four races each in an Axalta car. Bowman also drove a University of Michigan scheme at the Pure Michigan 400, the third time a college had partnered with Axalta and HMS (after Texas A&M and Penn State). During Earnhardt's own final season in 2017, his Axalta car featured a new Solar Flare design, which he has driven four times so far.
As a paint provider, Axalta has done so for Hendrick Motorsports and lower series affiliate JR Motorsports (with JRM drivers Regan Smith and William Byron driving Axalta-sponsored cars). Interestingly, Kyle Busch Motorsports also has Axalta as a partner (and can be noted when looking closely at their trucks). Stewart-Haas Racing also started receiving Axalta paint in 2014. Outside of NASCAR, Axalta's Spies Hecker brand provides paint for Mercedes F1, which team principal Toto Wolff has described as being light enough to reduce the weight of the Silver Arrows.
While DuPont had never sponsored a Cup or Truck Series race, it sponsored the first Nationwide race at Iowa in 2013, dubbing it the DuPont Pioneer 250 (won by Trevor Bayne). Axalta, on the other hand, began its sponsorship of races in 2015 with the spring Phoenix Xfinity race. Compared to its predecessor, Axalta had more "unique" race names, like the aforementioned Phoenix race being the Axalta Faster. Tougher. Brighter. 200 (lasting two years) and its first Cup race sponsorship, the 2015 June Pocono race, being the Axalta "We Paint Winners" 400. Ironically, the winner of the first Axalta 400 was not an Axalta driver (Martin Truex Jr.); SHR's Kurt Busch won in 2016. For 2017, Axalta simply named the race the "Axalta presents the Pocono 400".
Truck: winstaronlinegaming.com 400
WinStar World Casino and Resort is an Oklahoma-based, well, casino and resort. Originally known simply as the WinStar Casino, 2009 saw a big year for it as it underwent renovation, renamed itself to WinStar World Casino, and began to dabble in NASCAR race sponsorship with the both of the Truck Series races at Texas Motor Speedway. The first race is a support event for the IndyCar Series, while the second is for the AAA Texas 500 weekend.
Both races use kilometers to determine distance; from 2009 to 2013, they were the WinStar World Casino 400K and 350K; in 2014 and 2015, they became the WinStar World Casino & Resort 400 and 350; in 2016, WinStar withdrew their sponsorships as the races became the Rattlesnake 400 and the Striping Technology 350. For 2017, WinStar's winstaronlinegaming.com became the title sponsor of the June race, branding it the winstaronlinegaming.com 400.
Interesting, WinStar never sponsored a catruck (in the national series, at least) until 2017. At Texas' O'Reilly Auto Parts 500 Cup race, WinStar was an associate sponsor of Landon Cassill, who finished 29th.
Let's go racing.

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